With the development of social networks and their increasingly prominent role among online media every year, Community Management is now more than a necessity.
The explosion of these communication platforms has given everyone a new way to share, exchange, and gather information. Therefore, it is essential for any ambitious company or brand to listen to the web and engage on various social media platforms such as blogs, Twitter, Facebook, and others to gain new market shares, control its image, and enhance its reputation. This is where the value of Community Management comes in, involving influencing, monitoring, controlling, and defending the reputation of a company or brand on the internet.
Energiedin offers its Community Management service to actively listen to the web, understand how to act, identify your future customers, and enhance your online reputation. With an excellent reputation, Energiedin stands out among other web marketing players due to the proven skills of its teams. Through our Community Management approach, we can deploy all essential actions to animate and unite your prospects around your services and products. Thus, we will assist you in monitoring, controlling, influencing, and defending the interests of your company or brand on the web, but above all, to increase visibility and reputation.
The explosion of social networks has brought about a new form of communication, favoring the opinions of everyone.
Information spreads at lightning speed on the internet, among users, sometimes to the great advantage of brands and companies, but also to their great detriment when negative opinions from users and "bad buzz" occur, at any time and unexpectedly, on social networks and spread on the web. All of this has led to an increasingly vivid awareness of the relevant way to manage communication. Instead of waiting for such an event to happen and reacting too late, it is necessary to guard against potential risks. There is a need to rely on someone to actively listen to the web and engage on the various existing social networks: the Community Manager.
The Community Manager interacts, engages in dialogue with clients and prospects to better consider their opinions and understand their suggestions. They monitor blog posts, comments, and conversations on the web that relate to the brand or company, and respond to restore a contested truth or support positive comments. The Community Manager has the crucial role of developing the community around the brand or company.
Not long ago, the Community Manager could simply act as a moderator to maintain a good brand image and be satisfied with that. Community Management at that time involved managing forums. However, over time, the role of the Community Manager has taken on a more strategic dimension by integrating the maintenance and optimization of online reputation through effective technical management. Thus, the Community Manager can be seen as the "responsible for the brand's presence and reputation on the internet." In this sense, they will be attentive to the web and the comments made about the brand or company and will react, if necessary, to support, complement, rectify, or contradict these comments when needed on forums, blogs, and social networks...
Outsourcing the role of a Community Manager offers several tangible advantages. Our agency specializing in Community Management in Geneva, Switzerland, will work independently as an external service provider on your behalf.
Being connected to a functional and operational position in your company allows our experts in the field to be more attentive and closer to the communities, perfectly available to them. Additionally, we will be your spokesperson on the web to meet your external communication objectives, such as promoting your brand, reputation, and image. We will be a true collaborator for your marketing actions as we will also disseminate the offers or advantages of your services that you want to highlight.
On the one hand, there is the considerable growth of opportunities offered by the internet for business development. On the other hand, there are forums, social networks, review sites, and the consultation of these new means of communication by Internet users before each of their purchase actions. Thus, Community Management is essential for any company wanting to control its image and reputation online. By entrusting this work to Energiedin, specialized Community Managers will dedicate themselves to your communities and will be attentive and at their service when they have questions. They will also be in constant watch for new information about your market and contribute to the growth of your community.
Energiedin will ensure the optimal management of your company's or brand's image and reputation on the web. We can effectively enhance its visibility and reputation on social networks by developing its community, providing information, and encouraging debate and exchange of experiences among its members. But we will not only talk about your brand or company; image is also crucial to avoid negative discussions about the company, as seen earlier on this page.
Thus, we will also play the role of a watcher, a moderator, to control exchanges within a forum, blog, or social media page, and to ensure the respect of ethics to prevent any potential overflow.
Together, we will identify your needs, set your goals, and establish the editorial line of your social media strategy. We orchestrate the web devices of your company; our dedicated Community Managers create, control, and develop debates, always staying tuned to your communities.
From Geneva, Switzerland, Energiedin will act on social networks, forums, and blogs on your behalf.
Our Community Management solutions adapt to your target audience and objectives: increased visibility, customer loyalty, brand launch... we will implement a tailor-made strategy that best meets your needs.